Vellum: Your Personal Intelligence
Video · Light
Design System Inspiration
vellum.ai — extracted via DESIGN.md
Productivity · Personal AI Memory
Typography
Inter
Heading
instrumentSerif
Body
Color palette
TL;DR
Vellum.ai utilizes a "Forest and Stone" palette, anchoring deep greens (#2e8b3c, #216c37) against a foundation of pure white (#ffffff) and varied stone grays (#171717, #57534e). The typography is a sophisticated pairing of **Instrument Serif** for large, high-contrast display headings and **DM Sans** for utilitarian body and UI text. Visual depth is achieved through subtle inset shadows and 1px borders rather than heavy elevation. The system feels academic yet modern, using generous whitespace and structured grids to organize complex AI tooling information.
Target audience
Individuals and knowledge workers seeking a private, highly personalized AI assistant that functions as a second brain.
Full tech stack
Analytics
Meta description
An assistant that knows you deeply, evolves alongside you, and belongs to no one else. Powered by memory that remembers the way you do.
Brand Voice
Personal, efficient, and utility-driven with a hint of playful personification.
Positioning
Vellum is a persistent, open-source AI memory layer and personal assistant designed to help individuals become "AI-native." It is positioned as a private, always-on alternative to general LLMs that learns specific user preferences and goals over time.
Voice principles
- —Utility-First: Focuses on speed and tangible outcomes like setup times and task counts.
- —Personal: Uses second-person ("you", "your") to frame the AI as a dedicated partner rather than a tool.
- —Transparent: Clearly explains technical concepts like credits, machine sizes, and data privacy without jargon.
- —Whimsical: Occasionally uses personification and light humor to soften the technical nature of the product.
