阶跃星辰
Video · Light
Design System Inspiration
stepfun.com — extracted via DESIGN.md
AI/ML · Multimodal Large Language Models
Typography
MiSans
Heading
Proxima Nova
Body
Color palette
TL;DR
StepFun utilizes a rigorous achromatic foundation where pure white surfaces (`#ffffff`) meet deep obsidian text and primary actions (`#111827`). The system is characterized by extreme geometric clarity, using a mix of sharp 0px edges for layout containers and ultra-soft 60px or 999px radii for interactive elements. Typography is the primary driver of hierarchy, pairing the technical precision of **MiSans** for body and UI with the authoritative, bold weights of **Proxima Nova** for display. Visual interest is generated through high-fidelity 3D glass-textured imagery rather than UI color, keeping the interface feeling like a neutral, high-performance tool.
Target audience
Enterprises and developers seeking advanced large-scale language and multimodal AI models for complex logical reasoning and creative tasks.
Meta description
阶跃星辰于2023年4月成立，以“智能阶跃，十倍每个人的可能”为使命。阶跃星辰坚定自研超级模型，积极布局算力、数据等关键资源，发挥算法和人才优势，已完成 Step-1 千亿参数语言大模型和 Step-1V 千亿多模态大模型的研发，在图像理解、多轮指令跟随、数学能力、逻辑推理、文本创作等方面性能达到业界领先水平。
Brand Voice
Professional, high-velocity, and infrastructure-focused.
Positioning
StepFun is a high-performance AI model provider and platform for developers and enterprises. It focuses on enabling the next generation of AI applications through stable APIs, multimodal capabilities, and agent-centric workflows.
Voice principles
- —Efficient: Uses short, punchy phrases that emphasize speed and low latency.
- —Technical: Employs precise industry terminology (API, MCP, Agent, Multimodal) without unnecessary fluff.
- —Reliable: Focuses on stability and "real-world" verification to build trust in the infrastructure.
- —Empowering: Positions the technology as a tool for the user to "build," "define," and "scale-up."
