智谱清言
Video · Light
Design System Inspiration
chatglm.cn — extracted via DESIGN.md
AI/ML · Conversational AI Assistant
Typography
PingFang SC
Heading
iconfont
Body
Color palette
TL;DR
The chatglm.cn interface is a "mixed" system that balances a stark, utility-first chat canvas with sophisticated elevation patterns. The primary canvas is pure white `#ffffff`, structured by a rigorous slate-grey border system `#eceeef` and `#4f5866`. Interaction is driven by two distinct modes: a deep "Obsidian" `#1a2029` for primary platform actions (Login, New Chat) and a vibrant "Cobalt" `#2454ff` for product-specific features and active UI states. Typography relies exclusively on PingFang SC, utilizing a weight-based hierarchy (400 to 600) rather than chromatic shifts to denote importance.
Target audience
Professionals, students, and developers seeking an efficient, multi-modal AI assistant for writing, coding, and document analysis.
Full tech stack
Meta description
智谱清言是基于 GLM-5 的全能 AI 助手，支持精通对话、写作与编程。为你答疑解惑，激发创意，更能理解图片与文档，提升学习与工作效率。
Brand Voice
Professional yet energetic, combining technical precision with an inviting, reward-oriented community feel.
Positioning
ChatGLM is an advanced AI platform offering large-scale context capabilities (1M window) for users handling complex tasks and long-form dialogues. It positions itself as a high-performance tool that rewards active user participation through a gamified points system.
Voice principles
- —Technically Confident: Focuses on specific performance metrics like "1M context window" to demonstrate capability.
- —Enthusiastic: Uses high-energy language and exclamation marks to announce updates and promotional events.
- —Benefit-Driven: Clearly connects technical features to user outcomes, such as "no longer forgetting" or "one-step completion."
- —Generous: Emphasizes abundance and accessibility with phrases like "100% winning rate" and "unlimited quantity."
