ZHIPU AI OPEN PLATFORM
Video · Light
Design System Inspiration
open.bigmodel.cn — extracted via DESIGN.md
AI/ML · LLM API Platform
Typography
PingFang SC
Heading
Microsoft YaHei
Body
Color palette
TL;DR
The BigModel design system is built for technical authority and clarity. It utilizes a "Mixed" system type, alternating between a clean white canvas (`#ffffff`) for documentation and pricing, and a deep obsidian (`#0a0a0f`) for high-impact hero sections. The primary brand voltage is carried by an electric blue (`#134cff`), used for primary actions and critical information. Typography is strictly **PingFang SC**, maintaining a clean, sans-serif aesthetic across all weights (300-600). Geometry is functional: 8px-12px radii for interactive elements, with 20px radii reserved for large content containers.
Target audience
Software developers and enterprise architects looking to integrate advanced Chinese large language models into their applications.
Full tech stack
Analytics
Meta description
智谱大模型开放平台-新一代国产自主通用AI大模型开放平台，是国内大模型排名前列的大模型网站，研发了多款LLM模型，多模态视觉模型产品，致力于将AI产品技术与行业场景双轮驱动的中国先进的认知智能技术和千行百业应用相结合，构建更高精度、高效率、通用化的AI开发新模式和企业级解决方案，实现智谱大模型的产业化，将AI的好处带给每个人。
Brand Voice
Professional, high-performance, and utility-driven, balancing technical authority with commercial accessibility.
Positioning
Zhipu AI is a provider of next-generation foundation models (GLM series) and developer tools. It serves enterprises and developers by offering a full-stack AI ecosystem ranging from raw API access to specialized agents and model fine-tuning.
Voice principles
- —Technically Authoritative: Uses precise industry terminology (multimodal, 1M context, SOTA) to establish credibility as a research-led organization.
- —Efficiency-Oriented: Emphasizes speed and ease of integration with phrases like "one-click," "seamless," and "real-time."
- —Transparent: Provides clear, granular pricing and technical specifications without marketing fluff or vague promises.
- —Bilingual/Global: Maintains a professional standard in both Chinese and English, ensuring technical terms remain consistent across languages.
