Tenna | Equipment Management Software
Desktop · Light · scroll within frame to see full page
Design System Inspiration
Tenna — extracted via DESIGN.md
Logistics · Equipment management
Typography
Helvetica
Heading
arial
Body
Color palette
TL;DR
Tenna utilizes a high-contrast industrial aesthetic dominated by Tenna Orange `#fd4f00`. The system is built on a foundation of pure white `#ffffff` and deep charcoal `#222222`, mirroring the visibility requirements of construction environments. Typography is strictly Helvetica-based, utilizing heavy weights (700) for headings and buttons to convey durability and authority. UI components favor large touch targets, generous internal padding (up to 35px), and a mix of sharp 0px corners for primary actions and soft 16-20px radii for content cards.
Target audience
The likely target audience includes businesses and fleet managers in industries requiring robust equipment management, seeking software solutions to optimize their operations.
Full tech stack
Analytics
Meta description
Equipment management software built for mixed fleets—Tenna connects your entire equipment operations, going beyond tracking for full fleet control.
Brand Voice
Authoritative, industrial, and results-oriented.
Positioning
Tenna is an equipment management and AI camera platform built specifically for construction contractors. It provides a unified system for tracking, safety, and maintenance across mixed heavy equipment fleets.
Voice principles
- —Industry-Specific: Uses the technical language of construction and fleet management to establish immediate credibility.
- —Direct: Employs short, declarative sentences that focus on utility and action.
- —Integrated: Emphasizes how different parts of the business (safety, maintenance, tracking) work together on one platform.
- —Outcome-Focused: Prioritizes the end result, such as "smarter decisions" or "improved productivity," over abstract software features.
