Supabase | The Postgres Development Platform.
Video · Light
Design System Inspiration
Supabase — extracted via DESIGN.md
Developer Tools · Postgres development platform
Typography
Circular
Heading
Source Code Pro
Body
Color palette
TL;DR
Supabase utilizes a "monochrome plus one" strategy, where a high-density grayscale foundation is punctuated by a single vibrant emerald green (`#3fcf8e`). The interface is highly structured, using a rigorous grid of cards with 6px to 12px radii and 1px borders (`#dfdfdf`). Typography pairs the geometric **Circular** for marketing and UI with **Source Code Pro** for technical headings and data, signaling a developer-first toolset. The system avoids shadows in favor of flat surfaces and hairline dividers, creating a precise, "dashboard-ready" aesthetic.
Target audience
The target audience is developers and technical teams looking for a robust, scalable backend development platform with a focus on database, authentication, and real-time capabilities.
Full tech stack
Meta description
Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functions, Storage and Vector embeddings. Start for free.
Brand Voice
Supabase sounds like a highly capable engineer who values speed, open-source principles, and tools that "just work."
Positioning
Supabase is the Postgres development platform designed for developers and fast-growing companies. It provides a suite of open-source tools—including databases, auth, and storage—that allow teams to start projects instantly and scale to enterprise levels.
Voice principles
- —Action-Oriented: Uses strong imperative verbs to emphasize speed and ease of use.
- —Technical but Accessible: Uses precise industry terminology (Postgres, RLS, Materialized Views) while maintaining a lightweight, "fun" feel.
- —Modular: Emphasizes flexibility by highlighting that products can be used individually or as a complete platform.
- —Community-Centric: Leans on developer social proof and open-source transparency to build trust.
