SentiLink: The fraud experts
Video · Light
Design System Inspiration
Sentilink — extracted via DESIGN.md
Fintech · Fraud prevention
Typography
PP Mori
Heading
Inter
Body
Color palette
TL;DR
Sentilink employs a "high-signal" monochrome system where a stark white background (`#ffffff`) is organized by deep navy (`#0e172e`) and charcoal (`#222021`) typography. The brand's primary energy comes from a high-saturation red (`#e71b3d`), used exclusively for critical actions and brand-mark accents. Typography is a sophisticated pairing of **PP Mori** for display—bringing a modern, geometric precision—and **Inter** for functional body and UI text. Layouts are defined by generous vertical spacing (up to 160px) and a strict adherence to sharp corners (`0px`), with rounded elements reserved only for specific card and pill-button patterns.
Target audience
The target audience is financial institutions and fraud prevention professionals seeking advanced technological solutions to combat identity and synthetic fraud.
Full tech stack
Analytics
Meta description
SentiLink combines technology and expertise to help financial institutions stop identity fraud at the application stage.
Brand Voice
Expert, collaborative, and relentless in the pursuit of fraud prevention.
Positioning
SentiLink is a high-touch fraud and risk partner for financial institutions, fintechs, and credit unions. It provides expert-backed, real-time identity insights to help organizations approve customers confidently without compromising security.
Voice principles
- —Expert-Led: Uses authoritative, domain-specific language that reflects a deep mastery of the fraud landscape.
- —Collaborative: Positions the company as a "partner" rather than just a vendor, emphasizing responsiveness and bespoke support.
- —Action-Oriented: Focuses on speed and efficiency, using strong verbs to describe stopping fraud and enabling growth.
- —Diligent: Conveys a sense of "grinding" and "hustling" to stay ahead of evolving threats.
