MiniMax
Video · Light
Design System Inspiration
MiniMax — extracted via DESIGN.md
AI/ML · Multimodal Large Language Models
Typography
Inter
Heading
MiSans
Body
Color palette
TL;DR
MiniMax utilizes a high-contrast "Ink and Paper" foundation, where a pure white canvas (`#ffffff`) is anchored by deep obsidian elements (`#181e25`). The system is characterized by extreme geometric versatility, moving from sharp 0px corners in structural layouts to ultra-soft 9999px pill shapes for interactive cards and primary CTAs. Typography is dominated by **Outfit** for technical display and **MiSans** for high-legibility body content, creating a bridge between global engineering standards and local optimization. While the UI remains strictly achromatic, the brand injects "voltage" through vibrant, complex gradients within product-specific hero cards, signaling the transition from the platform's shell to its AI capabilities.
Target audience
Global developers and enterprises looking for advanced multimodal large language models and AI-native application solutions.
Meta description
MiniMax是全球领先的通用人工智能科技公司，致力于"与所有人共创智能"，自主研发了一系列多模态通用大模型，并面向全球推出一系列AI原生产品，已服务逾2亿名用户
Brand Voice
A high-performance, engineering-centric voice that balances technical precision with collaborative utility.
Positioning
MiniMax is a global leader in general artificial intelligence, providing frontier models (M3) and AI-native products for coding, multimodal generation, and agentic workflows. It targets developers and enterprises who require "engineering-grade" performance, massive 1M context windows, and scalable intelligence.
Voice principles
- —Technical & Precise: Uses specific architectural terms (MSA, Sparse Attention, Interleaved Data) to establish authority without unnecessary fluff.
- —Performance-Driven: Focuses on scale and capability, using words like "Frontier," "Full-blooded (满血)," and "Top-tier (顶尖)."
- —Collaborative: Positions the AI as a partner rather than just a tool, emphasizing "co-creation," "teamwork," and "tacit understanding."
- —Direct & Comparative: Uses blunt, data-driven comparisons to define value, especially regarding pricing and capacity.
