Kaltura video solutions for superior webinars, events, hubs & more
Video · Light
Design System Inspiration
Kaltura — extracted via DESIGN.md
Media · Video platform
Typography
CentraNo1
Heading
arial
Body
Color palette
TL;DR
Kaltura utilizes a monochrome-first foundation where deep charcoal (#282828) and pure white (#ffffff) create a high-contrast, professional canvas. The system's primary "voltage" is delivered through a specific electric blue accent (#0d6efd), used exclusively for primary actions and links. Typography is dominated by CentraNo1, a geometric sans-serif that scales from massive 90px display weights to functional 14px body text. Layouts are characterized by generous vertical breathing room (up to 100px section gaps) and a reliance on large-radius containers (10px to 100px) to soften the corporate high-contrast aesthetic.
Target audience
The target audience is businesses and enterprises seeking robust video solutions for marketing, communication, learning, and TV experiences.
Full tech stack
Analytics
Meta description
Fully branded, AI-infused marketing, communication, learning, and TV experiences that bring brands and audiences closer for top engagement, reach, and ROI
Brand Voice
Authoritative, high-performance, and future-focused, emphasizing scale and intelligence.
Positioning
Kaltura is the leading AI video platform designed for enterprise-scale engagement. It provides real-time intelligence and agentic tools to help large organizations manage, govern, and activate video content across webinars, events, and internal workflows.
Voice principles
- —Authoritative: Uses bold claims and definitive rankings to establish market leadership.
- —Momentum-driven: Focuses on action, progress, and movement rather than static features.
- —Technical yet accessible: Explains complex AI concepts (like agentic avatars) through their functional benefits and organizational utility.
- —Reliable: Emphasizes security, control, and enterprise-readiness to reassure high-stakes industries like finance and technology.
