Felicity & Design Closed - Felicity & Design Inc.
Video · Light
Design System Inspiration
Felicityanddesign — extracted via DESIGN.md
Other · Closed business
Typography
Open Sans
Heading
Poppins
Body
Color palette
TL;DR
Felicityanddesign operates on a strict achromatic foundation, prioritizing a deep black background (`#000000`) that forces all content into high-contrast visibility. Typography is the primary structural element, pairing the geometric sans-serif **Poppins** for bold display headers with **Open Sans** for functional body text. The color palette is restricted to white (`#ffffff`) and a mid-tone gray (`#666666`), used primarily for secondary text and borders. Geometry is sharp and uncompromising, with a universal border-radius of `0px` across all observed components.
Target audience
The likely target audience includes past clients, partners, and employees seeking information about the company's closure, as well as designers studying effective communication of business status updates.
Full tech stack
Brand Voice
Professional, functional, and direct.
Positioning
A web development service provider currently in a sunset or transition phase. It serves clients seeking technical digital services through direct inquiry.
Voice principles
- —Direct: Uses clear, declarative statements to convey status without ambiguity.
- —Functional: Prioritizes utility and contact information over marketing flourishes.
- —Professional: Maintains a formal and polite standard of communication.
