Web Design ~ Copywriting ~ Digital Marketing Agency
Video · Light
Design System Inspiration
100degrees — extracted via DESIGN.md
Agency · Digital marketing agency
Typography
Open Sans
Heading
Roboto
Body
Color palette
TL;DR
100degrees utilizes a high-contrast monochrome palette dominated by pure white (#ffffff) and deep charcoal (#222222), with absolute black (#000000) reserved for high-impact surfaces and overlays. The system is anchored by **Open Sans**, utilizing a wide range of weights from 300 to 700 to establish hierarchy without switching families. Visual interest is driven by a deep red accent (#b52028) used for secondary headings and brand-specific callouts. Layouts are characterized by sharp 0px corners on primary buttons and containers, occasionally softened by 7px or 50px radii in specific card patterns.
Target audience
The likely target audience is businesses and brands seeking a professional digital marketing agency that emphasizes impactful and modern online experiences.
Full tech stack
Analytics
Meta description
100 Degrees is a digital marketing agency that uses impactful digital experiences to enhance your brand. Call us now!
Brand Voice
Professional and human-centric with a touch of local South African warmth.
Positioning
100degrees is a holistic digital marketing agency specializing in online growth through SEO, social media, and content marketing. They position themselves as a people-first partner for businesses looking to stand out and connect with audiences through insight-driven strategies.
Voice principles
- —Human-Centric: Focuses on the people behind the work and the connections made between brands and customers.
- —Confident: Uses bold claims about being "like no other" and having "a lot of skill" to establish authority.
- —Approachable: Balances professional services with a friendly, local personality (e.g., using "howzit" in contact details).
- —Result-Oriented: Emphasizes that success is measured by results and qualified leads rather than just exposure.
