Homepage - Zuman
Video · Light
Design System Inspiration
Zuman — extracted via DESIGN.md
HR · HR, Payroll, Benefits
Typography
Roboto
Heading
Arial
Body
Color palette
TL;DR
Zuman utilizes a high-contrast monochrome foundation of pure black (#000000) and white (#ffffff), punctuated by a singular terracotta accent (#be512b). The system is defined by circular motifs, seen in both the hero "lens" and the navigation "orbit" buttons. Typography relies on the clean, functional pairing of Arial for headers and Roboto for body text, maintaining a professional, corporate atmosphere. Layouts are structured with generous vertical spacing and a clear distinction between white-canvas content areas and deep-charcoal (#333333) footers.
Target audience
The target audience is HR professionals and businesses seeking integrated HR, payroll, and benefits administration solutions.
Full tech stack
Analytics
Meta description
Premium HRFor BetterPeople Operations
Brand Voice
Professional, outcome-oriented, and authoritative with a focus on high-level business growth.
Positioning
Zuman is a premium single-source solution for HR, payroll, and benefits administration. It is designed for growing companies and HR/finance organizations that require a data-driven, employee-centric approach to people operations.
Voice principles
- —Direct and Decisive: Uses strong verbs like "Gain," "Contain," and "Ensure" to signal immediate value.
- —Professional and Sophisticated: Employs industry-standard terminology (People Operations, HRIS) to establish expertise.
- —Growth-Oriented: Focuses on the future state of the client business rather than just the technical features of the software.
- —Structured: Organizes information through clear hierarchies and logical groupings for consultants and brokers.
