Enhance Customer Experiences with EthOS's Research Tools
Video · Light
Design System Inspiration
Ethosapp — extracted via DESIGN.md
Analytics · User research platform
Typography
__Inter_20951f
Heading
__Poppins_1562c7
Body
Color palette
TL;DR
Ethosapp utilizes a high-clarity, professional interface dominated by a clean white background (#ffffff) and sharp near-black text (#1c1c1c). The primary brand energy is delivered through a vibrant orange (#f9a226) used for high-priority CTAs and interactive highlights, supported by a technical sky blue (#0090cf) for secondary actions and navigation. Typography is strictly hierarchical, using Poppins for bold, geometric display moments and Inter for high-legibility UI and body content. The system relies on generous vertical spacing (up to 136px) and subtle container shadows to organize complex research data into digestible, approachable sections.
Target audience
The target audience is businesses and researchers looking for advanced tools to conduct customer experience research, usability tests, and diary studies.
Full tech stack
Analytics
Meta description
Unearth deeper insights and enhance customer experiences with EthOS. Conduct Diary Studies, Video Surveys, Usability Tests, Mobile Ethnographies, and more.
Brand Voice
Professional, efficient, and empathetic, focusing on the human "why" behind data.
Positioning
EthOS is an end-to-end experience research platform for customer-centric teams. It enables researchers to capture real-world behaviors and attitudes through mobile ethnography, diary studies, and AI-driven analysis.
Voice principles
- —Empathetic: Focuses on the human element by using phrases like "walk in your customers' shoes" and "natural behaviors."
- —Efficient: Emphasizes speed and ease of use with terms like "fast-track," "accelerate," and "out-of-the-box."
- —Authoritative: Uses precise research terminology (foundational, generative, evaluative) to establish expertise in the field.
- —Action-Oriented: Uses strong verbs like "harness," "delve," "leverage," and "capture" to drive user momentum.
