Coming Soon - SourceMogul
Video · Light
Design System Inspiration
Sourcemogul — extracted via DESIGN.md
E-commerce · Product sourcing
Typography
DM Sans
Heading
Arial
Body
Color palette
TL;DR
Sourcemogul utilizes a high-contrast "Dark Mode" foundation as its primary identity, transitioning to a clean white canvas for utility pages like pricing. The system is defined by a deep purple-black obsidian (`#190831`) paired with a high-energy red accent (`#d63f41`) used for primary conversions. Typography is a dual-font system: **Space Grotesk** provides a technical, geometric feel for headlines, while **DM Sans** handles high-density data and body copy. Geometry is predominantly sharp or slightly softened (`16px` cards), with rare pill-shaped elements reserved for secondary social icons.
Target audience
The target audience is likely B2B users or professionals in e-commerce and retail, seeking a streamlined and professional tool for sourcing and analysis.
Full tech stack
Analytics
Meta description
Something amazing is coming. Join the waitlist for early access.
Brand Voice
Professional, encouraging, and highly efficient, focusing on growth through data-driven simplicity.
Positioning
SourceMogul is an award-winning Amazon product sourcing software designed to help sellers find profitable inventory. It serves a global community ranging from new arbitrageurs to established professional sellers.
Voice principles
- —Direct: Uses short, punchy, imperative sentences that focus on immediate actions and results.
- —Supportive: Maintains an encouraging outlook on user growth and success without using hyperbole.
- —Transparent: Provides clear terms regarding pricing, billing, and trial periods to build trust.
- —Authoritative: References awards, partnerships, and user milestones to establish industry leadership.
