Behave Pro | The Complete BDD Tool | Hindsight Software
Video · Light
Design System Inspiration
Hindsightsoftware — extracted via DESIGN.md
Developer Tools · BDD software
Typography
proxima-nova
Heading
proxima-nova
Body
Color palette
TL;DR
Hindsightsoftware utilizes a high-contrast "monochrome-plus" system where a deep navy (`#0a203a`) serves as the structural anchor for text and primary surfaces. This foundation is punctuated by a vibrant cyan accent (`#14bbef`) used for interactive highlights and secondary call-to-actions. The typography is exclusively **Proxima Nova**, ranging from light (300) for body and sub-headers to bold (700) for emphasis and navigation. Layouts are characterized by sharp geometry (`0px` radius) for containers, contrasted with extreme pill-shaped rounding (`100px`) for primary buttons.
Target audience
The site targets agile software development teams and project managers seeking BDD tools, valuing clarity, professional presentation, and robust features.
Full tech stack
Analytics
Meta description
Behave Pro is the complete BDD tool for agile software projects, built by a team of experts with years of experience applying BDD in the real world
Brand Voice
Practical, human, and efficiency-driven with a focus on solving real-world agile frustrations.
Positioning
Hindsight provides BDD (Behavior Driven Development) tooling and agile coaching for software development teams. It positions itself as a solution built by practitioners to help teams save time, eliminate rework, and bridge the communication gap between business and engineering.
Voice principles
- —Empathetic: Acknowledges the specific pains of agile development (rework, misunderstood requirements) because the founders have lived them.
- —Unpretentious: Uses plain English and personal anecdotes (cake decorating, chicken wings) to show there are real people behind the software.
- —Efficient: Focuses on speed and ease of use, using active verbs to describe how the software performs tasks for the user.
- —Transparent: Provides clear, simple pricing and uptime data without hidden tiers or complex "enterprise" gatekeeping.
