Cooleaf: An ITA Group Technology Product for Employee Engagement
Video · Light
Design System Inspiration
Cooleaf — extracted via DESIGN.md
HR · Employee engagement platform
Typography
Poppins
Heading
proxima-nova
Body
Color palette
TL;DR
Cooleaf utilizes a high-contrast, professional palette dominated by ITA Light Blue (#0086d6) and deep charcoal grays (#414043, #2d2e2e) against a pure white background (#ffffff). The typography system is built exclusively on Poppins, favoring a weight of 400 for both large display headers (40px) and body text (16px), which creates a consistent, approachable geometric feel. Interactive elements are defined by generous 500px "pill" radii and significant internal padding (16px 32px). The visual rhythm is spacious, relying on 8px-grid-aligned spacing (16px, 32px) and a total absence of box shadows, resulting in a flat, modern digital aesthetic.
Target audience
The site targets HR professionals and business leaders seeking an employee engagement platform for their organizations.
Full tech stack
Analytics
Meta description
Meet Cooleaf, an ITA Group Technology product. Cooleaf is a ready-to-use employee engagement platform for rewards and recognition, events, and surveys.
Brand Voice
Professional, outcome-oriented, and encouraging.
Positioning
Cooleaf is an award-winning employee recognition and rewards platform designed for HR leaders. It focuses on creating real, lasting engagement through a simplified, technology-driven approach to workplace culture.
Voice principles
- —Empowering: Uses active verbs to describe how the software enables HR leaders and employees to take action.
- —Structured: Organizes information into clear, benefit-driven lists to demonstrate ease of use.
- —Credible: References its parent company (ITA Group) and industry accolades to establish trust.
- —Direct: Uses simple, punchy sentences that focus on the immediate value of the software.
