cappasity.com
Video · Dark
Design System Inspiration
Cappasity — extracted via DESIGN.md
Typography
Avenir
Heading
Georgia
Body
Color palette
TL;DR
Cappasity employs a stark, achromatic foundation where pure white (#ffffff) and deep obsidian (#191919) create a high-contrast environment for 3D product visualization. The system is characterized by a "digital gallery" aesthetic, utilizing **Georgia** for display headings to evoke a sense of established luxury and **Roboto** or **Avenir** for functional UI. Interactive elements are strictly geometric with 0px border radii, appearing as solid black blocks or thin-stroked outlines. A singular functional accent, Luminous Green (#40c4a9), is reserved for high-priority conversion points on the pricing layer.
Brand Voice
Efficient, professional, and results-driven with a focus on speed and scale.
Positioning
Cappasity is an end-to-end 3D and AR imaging solution for e-commerce retailers and industries. It enables businesses to create, embed, and analyze interactive product content to bridge the gap between online and in-store browsing.
Voice principles
- —Efficiency-focused: Emphasizes speed and ease of use with specific metrics (e.g., "3 minutes," "10x faster").
- —Direct and Declarative: Uses short, confident sentences that state facts rather than making emotional appeals.
- —Professional and Technical: Uses industry-standard terminology like "SKUs," "conversion rates," and "SaaS" to establish authority.
- —Supportive: Positions the brand as a partner that stays with the client "from creation to conversion."
