Baton Simulations – SAP S/4HANA Simulation with ERPsim & DAS Tools
Video · Light
Design System Inspiration
Batonsimulations — extracted via DESIGN.md
Education · SAP S/4HANA training
Typography
Libre Franklin
Heading
Lato
Body
Color palette
TL;DR
The Batonsimulations identity is a structured, monochrome-first system designed for enterprise authority. It utilizes a foundation of Slate Grey (#42474d) and Charcoal (#5c6065) against a pure white canvas to establish a professional, "consultancy-grade" atmosphere. The system’s primary visual energy is derived from a single high-contrast primary color: a bright yellow (#fdca00) used exclusively for high-priority CTAs and brand-mark accents. Typography is strictly dual-font, pairing the geometric stability of Lato for headers with the high-legibility humanist traits of Libre Franklin for dense body copy.
Target audience
The target audience consists of business professionals and organizations interested in SAP S/4HANA training and simulation tools, seeking a professional and informative online experience.
Full tech stack
Analytics
Meta description
Experience first-hand SAP S/4HANA with ERPsim by Baton Simulations. DAS and Language Localizer enhance user experience and multilingual navigation.
Brand Voice
Professional, forward-looking, and authoritative, focusing on the transition from passive observation to active enterprise mastery.
Positioning
Baton Simulations provides immersive SAP S/4HANA business simulations and GenAI workbench tools for enterprise organizations. It helps technology leaders and change managers accelerate software adoption by allowing users to experience real-world systems in a risk-free, gamified environment.
Voice principles
- —Accelerative: Uses active verbs to emphasize speed, efficiency, and rapid deployment.
- —Experiential: Focuses on "doing" rather than "watching," highlighting hands-on interaction with real systems.
- —Visionary: Positions the product as a way to see the future of a business process to avoid costly mistakes.
- —Technical yet Accessible: Uses precise enterprise terminology (ERP, GenAI, ML, S/4HANA) while maintaining a clear, benefit-driven narrative.
