Video email marketing services | VIEWED
Video · Light
Design System Inspiration
Viewed.video — extracted via DESIGN.md
Marketing · Video email marketing
Typography
Ubuntu
Heading
Ubuntu
Body
Color palette
TL;DR
Viewed.video utilizes a high-contrast foundation of deep charcoal `#303030` and pure white `#ffffff` to maintain a professional, utility-first aesthetic. The brand's primary energy is derived from a single, saturated orange accent `#faab4c`, used consistently for primary calls-to-action and critical text highlighting. Typography is anchored by **Ubuntu**, utilizing heavy weights (700-900) for display and lighter weights (300) for body copy to create a clear hierarchy. Layouts are spacious, often employing 80px to 90px section gaps and rounded pill-shaped buttons with 25px radii to soften the technical nature of the product.
Target audience
The target audience is businesses and marketers looking for professional video email marketing services to enhance their brand's digital communication.
Full tech stack
Analytics
Meta description
Video email marketing services by Viewed. Expert help and hosting for email video campaigns, including hosting, custom options and embedding across all platforms
Brand Voice
Professional, authoritative, and solution-oriented with an emphasis on technological innovation and performance.
Positioning
Viewed is a global video marketing platform that enables brands to embed autoplay videos directly into emails. It targets marketing professionals and enterprises looking to maximize engagement and personalize the customer experience through AI-driven video generation and CRM integration.
Voice principles
- —Direct and Assertive: Uses strong imperatives and declarative statements to establish market leadership.
- —Performance-Driven: Focuses on measurable outcomes like click-through rates, optimization, and real-time insights.
- —Problem-Solving: Identifies common marketing friction (e.g., "Not enough videos?") and immediately presents a seamless technical solution.
- —Innovative: Emphasizes "first-of-its-kind" capabilities and award-winning technology to build trust.
