STEPN OG
Video · Light
Design System Inspiration
Stepn — extracted via DESIGN.md
Gaming · Move-to-earn game
Typography
PP Neue Machina Inktrap Ultrabold Italic
Heading
PP Neue Machina Inktrap Regular Italic
Body
Color palette
TL;DR
Stepn utilizes a high-contrast "Dark Mode" foundation, primarily using Obsidian `#000000` and Pure White `#ffffff` with a singular high-visibility accent of Electric Lime `#8eff36`. The typographic system is aggressive and directional, relying exclusively on **PP Neue Machina Inktrap** in various weights, always set in italics to convey forward motion. Layouts are structured with sharp 0px corners or extreme 100px pill radii, avoiding intermediate softness. Visual interest is generated through technical "inktrap" font details and diagonal hatched patterns rather than shadows or gradients.
Target audience
The likely target audience includes tech-savvy individuals and early adopters interested in Web3, fitness, and gamified experiences.
Full tech stack
Meta description
Make your steps count!
Brand Voice
Energetic, achievement-oriented, and community-driven with a focus on movement and ecosystem growth.
Positioning
STEPN is a Web3 lifestyle and fitness platform that gamifies physical activity through digital collectibles and partnerships. It is for active users who want to track fitness metrics while participating in a global, tokenized ecosystem.
Voice principles
- —Action-Oriented: Uses imperative verbs to drive user engagement and movement.
- —Collaborative: Emphasizes partnerships, "collabs," and community milestones to show scale.
- —Transparent: Communicates technical updates, governance (DAO), and integrity measures (bans) directly.
- —Metric-Focused: Prioritizes quantifiable data like distance, calories, and carbon offsets.
