Digital Business Services & Printing Solutions | Ricoh USA
Video · Light
Design System Inspiration
Ricoh-usa — extracted via DESIGN.md
Productivity · Workplace solutions
Typography
AkkuratLLWeb-Regular
Heading
FrutigerLTPro-normal-400
Body
Color palette
TL;DR
The Ricoh-usa visual identity is anchored in a "monochrome-plus-one" strategy. The interface relies on a stark white background (`#ffffff`) and a soft-black ink (`#120f0f`) to establish a professional, high-legibility foundation. Identity voltage is delivered through a specific deep red (`#931036`), used primarily for critical calls to action and brand-linked typography. Layouts are strictly modular, utilizing a 4px base unit and sharp or moderately rounded corners (`10px`) for content containers. Typography is dominated by **AkkuratLLWeb**, a geometric sans-serif that provides a technical, engineered feel across all hierarchy levels.
Target audience
The site targets business professionals and organizations seeking digital transformation services and printing solutions, aiming to convey reliability and technological expertise.
Full tech stack
Meta description
Ricoh USA offers workplace solutions and digital transformation services designed to help manage and optimize information flow across your business.
Brand Voice
A reliable, authoritative, and results-oriented partner that speaks the language of corporate efficiency and global responsibility.
Positioning
Ricoh is a global leader in office technology and process automation that helps enterprise and public sector organizations unlock the power of information. They position themselves as a strategic partner for digital transformation, focusing on operational efficiency, workplace experience, and sustainable growth.
Voice principles
- —Empowering: Uses active verbs to focus on enabling the customer to achieve more.
- —Outcome-focused: Prioritizes hard data, cost savings, and tangible business results over abstract features.
- —Authoritative: Maintains a professional, institutional tone that reflects their status as an industry leader and "trusted partner."
- —Responsible: Emphasizes long-term sustainability, global citizenship, and ethical business practices.
