Mercaux | Empowering In-Store Digital Transformation
Desktop · Light · scroll within frame to see full page
Design System Inspiration
Mercaux — extracted via DESIGN.md
E-commerce · In-store digital platform
Typography
proxima_nova_rgregular
Heading
proxima_novalight
Body
Color palette
TL;DR
Mercaux utilizes a clean, high-contrast foundation of pure white (#ffffff) and deep charcoal (#1a1f25), punctuated by a vibrant teal primary (#00b19d). The system relies heavily on the Proxima Nova family, specifically favoring the 300 weight for display and body text to maintain a technical, airy feel. Components feature soft 8px to 12px radii for controls, while larger content containers use a 20px radius. Layouts are characterized by generous vertical spacing (up to 128px) and a "monochrome plus one" color strategy where teal is the only persistent chromatic signal.
Target audience
The target audience is retail businesses and enterprises seeking advanced digital transformation solutions for their in-store and remote shopping experiences.
Full tech stack
Analytics
Meta description
Enhance every step in a customer’s in-store path-to-purchase, from product discovery to checkout, with Mercaux's digital platform
Brand Voice
Mercaux sounds like a pragmatic, high-velocity partner for retail transformation.
Positioning
Mercaux is a composable end-to-end store CX platform that uses AI and data to empower store associates. It is built for retail leaders across multiple verticals who need to modernize operations without being held back by rigid legacy integrations.
Voice principles
- —Outcome-Oriented: Focuses on the end result of the technology, such as boosting sales, loyalty, and profitability.
- —Empowering: Positions the software as a "Copilot" that helps human staff excel rather than replacing them.
- —Pragmatic: Uses grounded language like "Practical AI" and "don't hold you back" to signal ease of use and speed.
- —Technical but Accessible: Uses industry terms like "Composable" and "End-to-End" while maintaining a direct, conversational flow.
