株式会社フリークアウト・ホールディングス
Video · Light
Design System Inspiration
Fout.co.jp — extracted via DESIGN.md
Marketing · Ad technology
Typography
Helvetica
Heading
Color palette
TL;DR
Fout.co.jp utilizes a stark, high-contrast palette dominated by absolute black (#000000) and pure white (#ffffff), creating a professional, industrial atmosphere. The system’s primary "voltage" comes from a saturated signal red (#cc0000) used for critical CTAs, badges, and section headings. Typography is strictly Helvetica-based, favoring a 0.45px letter-spacing across most scales to maintain legibility against dark backgrounds. Layouts are characterized by sharp 0px corners on primary buttons and large-scale photography, with occasional 20px radii reserved for specific informational tags.
Target audience
The target audience is likely business professionals, investors, and potential employees interested in a global marketing technology company.
Full tech stack
Analytics
Meta description
持株会社である「株式会社フリークアウト・ホールディングス」と、国内初の DSP をローンチしたマーケティングテクノロジーカンパニー「株式会社フリークアウト」を始めとする子会社から成る企業グループです。私たちのテクノロジーをもって、"人に人らしい仕事を" 提供することをミッションとし、グローバルに事業を展開しています。
Brand Voice
Human-centric, bold, and intellectually rigorous with a rebellious edge.
Positioning
FreakOut is a global technology holdings group focused on redefining the relationship between humans and technology. It positions itself as a catalyst for "human-like work" in the AI era, targeting professionals and organizations that value conviction, grit, and meaningful labor.
Voice principles
- —Human-Centric: Focuses intensely on the value of people and "human-like" work over automation for automation's sake.
- —Provocative: Uses strong, slightly disruptive language like "Make Some NOISE!" and "surgical" metaphors to describe business reform.
- —Resolute: Communicates with a sense of mission and "belief" (信念), emphasizing the ability to push through "pain" to achieve results.
- —Global and Ambitious: Balances Japanese corporate roots with a high-energy, international outlook focused on winning in major markets.