Prevent poor hires with our science-backed hiring software | Expr3ss!
Video · Light
Design System Inspiration
Expr3ss — extracted via DESIGN.md
HR · AI recruitment software
Typography
Bricolage Grotesque
Heading
DM Sans
Body
Color palette
TL;DR
Expr3ss utilizes a high-impact "monochrome-plus" system where a stark white and off-white foundation is punctuated by large-scale blocks of Bowerbird blue (#a2b6fc) and coral (#ff6c3d). The typography is the primary driver of the brand's personality, featuring the expressive **Bricolage Grotesque** for headlines—often at massive scales up to 144px—paired with the functional **DM Sans** for UI and body text. Layouts are characterized by generous vertical spacing (up to 192px) and a mix of sharp-edged sections and soft-cornered cards (16px to 32px radii). The system avoids shadows entirely, relying on flat color blocks and 1px borders to define depth.
Target audience
The target audience is HR professionals and business owners seeking advanced, science-backed hiring software to optimize recruitment processes and reduce employee turnover.
Full tech stack
Analytics
Meta description
Hire smarter with AI-driven recruitment. Predictive shortlisting helps you reduce turnover, cut labour costs, and hire faster across every site.
Brand Voice
Efficient, data-driven, and confident, focusing on speed and "fit" through predictive technology.
Positioning
Expr3ss! is a predictive hiring and behavioral assessment platform for businesses of all sizes. It automates the recruitment process to help employers identify high-quality candidates who fit their culture and role requirements quickly.
Voice principles
- —Action-Oriented: Uses strong verbs to emphasize speed and results (e.g., "Hire," "Find," "Identify," "Start").
- —Efficiency-Focused: Highlights time-saving and cost-reduction benefits through short, punchy declarations.
- —Data-Backed: Relies on technical terminology like "benchmarks," "algorithms," and "psychometric insights" to establish authority.
- —Direct: Communicates value propositions without fluff, using straightforward language to describe complex software features.
