Carat Global Media & Marketing Agency | Carat
Video · Light
Design System Inspiration
Carat — extracted via DESIGN.md
Agency · Media and marketing agency
Typography
Red Hat Display
Heading
Red Hat Text
Body
Color palette
TL;DR
Carat employs a stark, high-contrast aesthetic that balances a pure white canvas `#ffffff` with deep obsidian `#000000` and a signature electric blue `#3068ff`. The typographic system is built on the **Red Hat** family, using the Display variant for aggressive, tight-tracked headlines (up to 100px) and the Text variant for functional body copy. Layouts are characterized by generous vertical spacing (up to 190px) and a mix of sharp 0px corners and soft 28px pill-shaped interactive elements. The brand uses a "highlighter" logic where color is reserved for primary actions and specific graphic motifs, maintaining a professional yet modern media-agency atmosphere.
Target audience
The target audience consists of businesses and brands seeking global media and marketing agency services, looking for a partner with a professional, data-driven, and innovative approach.
Full tech stack
Analytics
Meta description
We're Carat, the #1 Global Media Network. Present in 100 countries delivering marketing strategies. Explore our services, culture, leadership & more.
Brand Voice
Authoritative and human-centric, balancing the precision of media technology with the warmth of experience design.
Positioning
Carat is a global media agency that builds modern businesses by designing experiences for people. It positions itself as an "original pioneer" that combines empathy with technological speed to drive performance and transformation for brands.
Voice principles
- —Pioneering: Uses bold, forward-looking language to establish leadership and historical authority.
- —Human-Centric: Prioritizes "people" and "empathy" over cold data, framing media as a tool for human connection.
- —Dualistic: Frequently pairs contrasting concepts (empathy/technology, perform/transform, global/local) to show breadth.
- —Professional: Maintains a formal, high-level corporate tone when discussing leadership and industry accolades.
