CAPcargo AG Software applications for cargo industry
Video · Light
Design System Inspiration
Capcargo — extracted via DESIGN.md
Logistics · Cargo software
Typography
Raleway
Heading
Montserrat
Body
Color palette
TL;DR
Capcargo utilizes a utilitarian, grid-heavy design language suited for industrial logistics. The palette is anchored by a primary amber (`#ef9b11`) used for high-visibility CTAs and a secondary orange (`#ff9800`) for interactive text, set against a foundation of slate gray (`#5e686e`) and cool light grays (`#ebeaea`). Typography is strictly sans-serif, pairing **Raleway** for structured headings with **Montserrat** for functional UI elements. Layouts favor sharp 0px borders and generous vertical spacing (30px-50px) to maintain clarity in data-dense environments like pricing tables and news feeds.
Target audience
The site targets professionals in the transport and logistics industry, specifically decision-makers seeking ERP-integrated software solutions.
Full tech stack
Analytics
Meta description
CAPcargo AG die Einbindung einer Softwarelösung für die Transport- & Logistikindustrie in eine ERP-Umgebung ermöglicht entscheidende Vorteile.
Brand Voice
Professional, collaborative, and industry-focused with a steady, reliable Swiss-adjacent tone.
Positioning
CAPcargo provides specialized logistics software and consulting for transport service providers and the manufacturing industry. They position themselves as a long-term partner that enables "logistic excellence" through Microsoft-based technology.
Voice principles
- —Professional and Competent: Uses industry-standard terminology (Roadmap-Policy, TransportManagement) to establish authority.
- —Collaborative: Emphasizes the power of the team and partnership through phrases like "Together for more" and "Kundenrückmeldungen" (customer feedback).
- —Direct and Functional: Focuses on utility and clarity, especially when describing license types and technical updates.
- —Inviting: Maintains a welcoming posture regarding events and personal meetings, using polite calls to action.
