Stock Photos, Vectors and Royalty Free Images from 123RF
Video · Light
Design System Inspiration
123RF — extracted via DESIGN.md
Media · Stock photography
Typography
Inter UI Regular
Heading
Inter
Body
Color palette
TL;DR
123RF utilizes a "Dark Mode" default for its primary creative surfaces, using a deep charcoal `#212121` and near-black `#0d0d0d` to make stock imagery pop. The primary brand voltage is carried by `#ffd44d` (internally named `--kournikova`), used for search actions, primary CTAs, and focus rings. Typography is strictly sans-serif, favoring **Inter UI Regular** at weights 400 through 700, with a signature 16px border radius on feature cards that softens the high-contrast aesthetic. Layouts rely on a 1200px container with generous 24px-40px internal padding.
Target audience
The target audience includes designers, marketers, content creators, and businesses looking for high-quality, royalty-free stock media for their projects.
Full tech stack
Analytics
Meta description
Search and download from millions of HD stock photos, royalty free images, cliparts, vectors and illustrations
Brand Voice
Empowering, efficient, and direct: a professional partner that simplifies the creative process.
Positioning
123RF is an all-in-one creative platform providing authentic, royalty-free stock assets for creative professionals and marketers. It positions itself as a comprehensive alternative to multiple subscriptions, functioning as a virtual art department for its users.
Voice principles
- —Efficient: Use short, punchy sentences that respect the user's time and focus on speed.
- —Empowering: Use active verbs that put the user in control of the creative outcome.
- —Direct: State value propositions clearly without fluff or complex metaphors.
- —Professional: Maintain a reliable and trustworthy tone backed by scale and numbers.
