# Wiserobot Brand Voice

> Functional, technical, and global, prioritizing utility and enterprise integration over marketing flair.

## Positioning
Wiserobot is an e-commerce development and integration provider specializing in high-value connectors between ERP systems (Netsuite, Rithum) and platforms like Magento and WordPress. It serves mid-to-large scale online retailers requiring complex backend synchronization and global technical support.

## Voice principles
*   **Functional:** Focuses on the utility of the product and the specific systems it connects.
*   **Global:** Maintains a standardized, neutral English suitable for an international presence across Vietnam, Malaysia, Hong Kong, and Denmark.
*   **Direct:** Uses simple, noun-heavy labels for navigation and product titles to ensure clarity.
*   **Professional:** Relies on industry-standard terminology and formal structures (e.g., "Regular Price" vs "Special Price").

## Tone by context
| Context | Tone |
|---|---|
| Product Titles | Descriptive and technical. Identifies the "from" and "to" systems immediately. |
| Support/Account | Utility-focused. Uses standard e-commerce conventions like "Open New Ticket" and "Check Ticket Status." |
| Marketing Prose | Results-oriented. Uses social proof from C-suite clients to validate technical competence. |
| Global Locations | Precise and structured. Lists full physical addresses to establish physical footprint and trust. |

## Lexicon
*   **Use:** Connector, Module, Integration, Outsourcing, Special Price, Regular Price, Learn more.
*   **Avoid:** Not evident from captured copy (though the brand avoids slang or overly emotive "hype" words).

## Messaging do's and don'ts
*   **Do:** Use clear "System A to System B" naming conventions for products.
*   **Do:** Highlight the global nature of the office locations.
*   **Do:** Use lowercase "welcome to wiserobot" for a softer, modern entry point.
*   **Don't:** Use flowery adjectives; stick to the names of the platforms (Magento, WordPress, Netsuite).
*   **Don't:** Hide the price; lead with the value and the discount.
*   **Don't:** Use complex metaphors; the brand is a "robot" (automated, precise, tireless).

## Evidence
*   "Rithum (formerly ChannelAdvisor) to Magento Connector" (Technical naming)
*   "Netsuite To Magento Connector" (Directness)
*   "Open New Ticket / Check Ticket Status" (Functional utility)
*   "VIETNAM / MALAYSIA / HONG KONG / DENMARK" (Global presence)
*   "CEO Badgeland/Stickerland/Magnetland" (B2B social proof)