# Wiredenterprise.eu Brand Voice

> Technical, institutional, and purpose-driven with a focus on cultural innovation.

## Positioning
Werea Srl (AerariumChain & SweetHive) is an innovative SME focused on the sustainable digitalization of cultural heritage. They provide cloud platforms and AR/3D solutions for museums and institutions to improve conservation, accessibility, and fundraising.

## Voice principles
*   **Institutional:** Uses formal, administrative language suitable for European Union co-funded projects and official partnerships.
*   **Technical:** Employs precise terminology regarding digital assets, cloud infrastructure, and 3D acquisition.
*   **Inclusive:** Prioritizes language around accessibility, social inclusion, and breaking down physical barriers to culture.
*   **Transparent:** Focuses on traceability and clear reporting of project results and funding models.

## Tone by context
| Context | Tone |
|---|---|
| Project Summaries | Formal and objective, focusing on goals and co-financing details. |
| Technical Features | Descriptive and functional, highlighting specific tools like "kit portatile" or "piattaforma cloud". |
| Social Impact | Empathetic but professional, focusing on "inclusione sociale" and "accessibilità". |

## Lexicon
- **Use:** Digitalizzazione sostenibile, fruizione, valorizzazione, ecosistema, interoperabili, tracciabilità, inclusione sociale, gemelli digitali.
- **Avoid:** Not evident from captured copy (though likely avoids slang or overly aggressive sales jargon).

## Messaging do's and don'ts
*   **Do:** Mention official project IDs and co-financing entities (e.g., Unione europea, Regione Lombardia) to establish credibility.
*   **Do:** Use bulleted lists to break down complex project results and technical outputs.
*   **Do:** Connect technological innovation directly to social or economic sustainability.
*   **Don't:** Use vague marketing superlatives; stick to the specific results achieved (e.g., "stampe 3D", "esperienze AR").
*   **Don't:** Omit the legal or administrative context of the work.
*   **Don't:** Use overly casual greetings; maintain the professional "PMI innovativa" persona.

## Evidence
- "Progetto cofinanziato dall'Unione europea" (Institutional credibility).
- "Digitalizzare in modo sostenibile opere e collezioni" (Purpose-driven).
- "Piattaforma cloud (AerariumChain HUB): ambiente cloud per organizzare opere" (Technical precision).
- "percorsi tattili con stampe 3D a supporto di pubblici con disabilità visiva" (Inclusive focus).