# Whoplusyou Brand Voice

> Professional, collaborative, and purpose-driven with a focus on community prosperity.

## Positioning
Whoplusyou is a technology provider that builds digital infrastructure and productivity tools to connect job seekers, employers, and community stakeholders. It serves as the engine for unified labor market solutions that bridge gaps between talent and opportunity.

## Voice principles
*   **Mission-Oriented:** Focuses on high-level outcomes like "social prosperity" and "collective impact."
*   **Structured:** Uses clear, logical frameworks to explain complex technical integrations and community systems.
*   **Inclusive:** Prioritizes diversity and accessibility by using specific, respectful terminology for all community members.
*   **Authoritative:** Maintains a serious, business-to-government (B2G) and business-to-business (B2B) tone that emphasizes security and accuracy.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Visionary and outcome-focused. |
| Technical/Security | Reassuring, precise, and formal. |
| Community/Social Impact | Collaborative, encouraging, and inclusive. |
| Data/Insights | Analytical and value-driven. |

## Lexicon
*   **Use:** Bridging gaps, unified digital solution, social prosperity, stakeholders, common framework, collective impact, labor market information, self-declare.
*   **Avoid:** Disrupt, hustle, gig, headhunting, "matching" (when used without "intelligent" or "right"), casual slang.

## Messaging do's and don'ts
*   **Do:** Emphasize the "unified" nature of the platform and how it brings disparate groups together.
*   **Do:** Use active verbs like "powers," "delivers," "bridges," and "supports."
*   **Do:** Refer to the "right opportunities" rather than just "jobs."
*   **Don't:** Use overly technical jargon without linking it to a human or economic benefit.
*   **Don't:** Focus on the technology in isolation; always mention the "community" or "stakeholders" it serves.
*   **Don't:** Use hyperbolic marketing language (e.g., "the world's best"); stick to functional claims like "accurate information."

## Evidence
*   "Bridging gaps between communities"
*   "WhoPlusYou’s platform supports economic and social prosperity"
*   "Creating a unified digital solution"
*   "Putting diversity at the forefront"
*   "By working together, stakeholders in communities... create a collective impact"