# Vectorflow Brand Voice

> Functional, utilitarian, and strictly informational.

## Positioning
Vectorflow is a technical entity currently in a transitional or operational state. Its purpose and target audience are not evident from the captured copy.

## Voice principles
*   **Utilitarian:** Uses the minimum number of words required to convey a status.
*   **Formal:** Employs Title Case for status updates to signal importance and structure.
*   **Neutral:** Avoids emotional language, apologies, or marketing jargon.

## Tone by context
| Context | Tone |
|---|---|
| System Status | Descriptive and static. |

## Lexicon
*   **Use:** Site, Maintenance, Mode.
*   **Avoid:** "Under construction", "Coming soon", "Oops", "Sorry".

## Messaging do's and don'ts
*   **Do:** Use noun-heavy phrases to describe system states.
*   **Do:** Maintain a clear hierarchy between the brand name and the status.
*   **Do:** Use standard technical terminology.
*   **Don't:** Use exclamation points or conversational fillers.
*   **Don't:** Provide estimated times or reasons if they are not confirmed.
*   **Don't:** Use personification (e.g., "We are working hard").

## Evidence
*   "Vector Flow" (Brand name)
*   "Site Maintenance Mode" (Status indicator)