# Spendflo Brand Voice

> Direct, outcome-oriented, and personified.

## Positioning
Spendflo is an AI-driven procurement platform that automates the full lifecycle of requests, approvals, and contracts. It is built for finance and procurement teams who want to pay for tangible business results rather than seat-based software licenses.

## Voice principles
*   **Personified:** Uses "Flo" as a specific character or agent to make AI feel tangible and approachable.
*   **Outcome-focused:** Prioritizes the end result (savings, speed, closed deals) over technical features.
*   **Punchy:** Uses short, fragmented sentences to create a sense of speed and efficiency.
*   **Transparent:** Communicates value and pricing models clearly without corporate jargon.

## Tone by context
| Context | Tone |
|---|---|
| Marketing hero | Bold and introductory. Focuses on the "who" (Flo) and the "what" (AI Agents). |
| Pricing / Value prop | Assertive and disruptive. Challenges traditional SaaS billing models. |
| Product descriptions | Functional and process-oriented. Lists specific tasks like "triages" and "surfaces." |
| Cookie/Privacy | Polite and standard. Uses "Please" and "We value." |

## Lexicon
- **Use:** Outcomes, AI Agents, Flo, Full cycle, Triages, Surfaces, Reclaimed, Intake-to-Procure.
- **Avoid:** Per seat, Per user, Traditional procurement, Manual workflows (Not explicitly banned, but the copy favors "AI-run").

## Messaging do's and don'ts
*   **Do:** Focus on what the AI "closes" or "runs."
*   **Do:** Use active verbs like "triages," "guides," and "tracks."
*   **Do:** Emphasize that the user pays for results, not access.
*   **Don't:** Use long, complex sentences to explain the procurement cycle.
*   **Don't:** Refer to the product as just "software" or a "tool."
*   **Don't:** Use passive voice when describing Flo's actions.

## Evidence
*   "Meet Flo. AI Agents for Procurement."
*   "Flo AI runs the full cycle."
*   "You pay only for what Flo closes. Not per seat. Not per user."
*   "Pay for outcomes. Not software."
*   "Spendflo AI triages intake and guides them through the right workflows."