# Nebraska Global Brand Voice

> A grounded, long-term venture partner that values local talent and technical grit over coastal hype.

## Positioning
Nebraska Global is a venture capital fund and investment company focused on building sustainable, impactful software companies within Nebraska. It positions itself as a holistic alternative to "quick wealth" by investing in the intersection of technical talent (nerds) and capital.

## Voice principles
*   **Grounded:** Uses plain, direct language that avoids typical venture capital fluff or buzzwords.
*   **Patient:** Emphasizes long-term stability and "generational timetables" over rapid exits.
*   **Self-Aware:** Acknowledges external perceptions of its geography with a confident, slightly defiant sense of humor.
*   **Technical:** Proudly identifies with "nerds" and the specific disciplines of information science and engineering.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold and mission-driven, focusing on the "state" of the industry and the region. |
| Company Philosophy | Thoughtful and principled, emphasizing sustainability and holistic growth. |
| Regional Identity | Candid and slightly irreverent regarding Nebraska's "wasteland" perception. |
| Business Operations | Professional, formal, and traditional (e.g., Investment Company, contact details). |

## Lexicon
*   **Use:** Generational timetable, sustainable, impactful, nerds and money, holistic, long-term, building something special, state of development.
*   **Avoid:** Quick wealth, exit strategy, unicorn, disruption, Silicon Valley (unless used as a contrast).

## Messaging do's and don'ts
*   **Do:** Focus on the "why" behind the investment, such as building an influential technology environment.
*   **Do:** Use the word "nerds" to describe technical talent with pride.
*   **Do:** Emphasize the irrelevance of physical location in the modern internet era.
*   **Don't:** Promise fast returns or use aggressive "hustle" culture language.
*   **Don't:** Hide the Nebraska identity; lean into it as a competitive advantage.
*   **Don't:** Use overly complex financial jargon when discussing the fund's mission.

## Evidence
*   "A stronger state of development" (Play on words regarding geography and software).
*   "When nerds and money meet, amazing things can happen."
*   "Our intent is not to find quick wealth for a few."
*   "We’re okay with the perception of Nebraska as a geographic wasteland of nothingness."
*   "Impactful businesses on a generational timetable."