# Myclientshare Brand Voice

> Professional, authoritative, and efficiency-driven with a focus on commercial outcomes.

## Positioning
Clientshare is a CX platform for B2B suppliers and senior leaders designed to automate client reviews, mitigate churn risk, and demonstrate contract value. It serves large-scale enterprises, including a significant portion of the FTSE100 and Fortune 500.

## Voice principles
*   **Result-Oriented:** Focuses on tangible business growth, retention, and upsell opportunities.
*   **Efficient:** Uses active verbs to emphasize speed and the removal of manual, inconsistent processes.
*   **Authoritative:** Speaks with the confidence of a market leader backed by data and research.
*   **Supportive:** Maintains a "client-obsessed" posture that prioritizes the success of the user.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold and growth-focused. Highlighting scale and speed. |
| Product Features | Functional and technical. Emphasizing automation and visibility. |
| Thought Leadership | Analytical and investigative. Focused on research and whitepapers. |
| Error States | Minimal and direct. (e.g., "Page not found.") |
| Testimonials | Grateful and collaborative. Emphasizing the "excellent" support team. |

## Lexicon
*   **Use:** Visibility, control, automate, consistently, demonstrate value, churn warning, real-time, visibility, retain and grow, guided workflow.
*   **Avoid:** Manual, inconsistent, guessing, slow, "standard" (use "world's leading" instead).

## Messaging do's and don'ts
*   **Do:** Use statistics and social proof (e.g., "1-in-2 of the FTSE100").
*   **Do:** Link CX activities directly to financial outcomes like renewals and upsells.
*   **Do:** Use strong command verbs like "Gain," "Identify," and "Win."
*   **Don't:** Use flowery or overly creative metaphors.
*   **Don't:** Focus on the "feeling" of CX without mentioning the "data" or "dashboards."
*   **Don't:** Use passive voice; keep the focus on what the user gains.

## Evidence
*   "The fastest growing CX platform for B2B"
*   "Save hours and automate reviews"
*   "Retain and grow your contracts"
*   "Identify upsell opportunities"
*   "Used by 1-in-2 of the FTSE100"
*   "Client-obsessed, Results-focused"