# Logicomm-inc Brand Voice

> Utilitarian, structural, and strictly functional.

## Positioning
Logicomm-inc appears to be a technical or infrastructure-oriented entity that prioritizes data hierarchy and accessibility over marketing prose. It serves users who require direct access to file systems or directory structures.

## Voice principles
*   **Functional:** Focuses entirely on the utility of the interface.
*   **Sparse:** Uses the minimum number of words required to label a concept.
*   **Hierarchical:** Organizes information through logical categorization and clear headings.
*   **Literal:** Names things exactly what they are without metaphor or flair.

## Tone by context
| Context | Tone |
|---|---|
| Navigation | Descriptive and structural. |
| Data Tables | Brief, using standard industry headers. |

## Lexicon
*   **Use:** Index, Name, Last modified, Size, Description.
*   **Avoid:** Welcome, Discover, About us, Get started (any conversational filler).

## Messaging do's and don'ts
*   **Do:** Use title case for table headers.
*   **Do:** Present information in a clear, sortable list format.
*   **Do:** Keep labels to single words where possible.
*   **Don't:** Use adjectives or persuasive language.
*   **Don't:** Include introductory or explanatory paragraphs.
*   **Don't:** Use punctuation in headings or labels.

## Evidence
*   "Index of /"
*   "Name"
*   "Last modified"
*   "Size"
*   "Description"