# Locofy Brand Voice

> High-velocity, developer-centric, and results-oriented.

## Positioning
Locofy is an AI-powered frontend companion that converts Figma designs into production-ready code. It is built for developers and product teams who need to accelerate their go-to-market speed without sacrificing code quality.

## Voice principles
*   **Accelerated:** Uses high-energy language focused on speed and efficiency.
*   **Developer-First:** Speaks the language of engineers (React, Flutter, deployment-friendly) with a focus on utility.
*   **Authoritative:** Maintains a confident, expert stance backed by research and global enterprise trust.
*   **Seamless:** Emphasizes integration and "fitting in" to existing workflows rather than disrupting them.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold, punchy, and focused on extreme time-savings. |
| Social Proof | Validating and community-driven, highlighting "builders" and "backers." |
| Product/Technical | Precise and functional, focusing on specific frameworks and "Large Design Models." |
| Pricing | Transparent and value-oriented. |

## Lexicon
*   **Use:** Lightning speed, in a flash, frontend companion, pixel-perfect, deployment-friendly, Large Design Models (LDM), exportable, go to market, builders.
*   **Avoid:** Slow, manual coding, tedious, "no-code" (the copy emphasizes "your code"), Not evident from captured copy.

## Messaging do's and don'ts
*   **Do:** Quantify the value (e.g., "90% less time").
*   **Do:** Use brackets and code-adjacent symbols (e.g., {code}) to appeal to developers.
*   **Do:** Highlight the "Large Design Model" (LDM) as the proprietary intelligence.
*   **Don't:** Use flowery or vague marketing fluff; keep it grounded in technical output.
*   **Don't:** Position the tool as a replacement for devs; call it a "companion" or "built for devs."
*   **Don't:** Focus on the design process alone; focus on the transition from design to code.

## Evidence
*   "Frontend Development at Lightning Speed"
*   "design to {code} in a flash"
*   "Built for Devs, Backed by Devs"
*   "Frontend development took 90% less time"
*   "Powered by Large Design Models"
*   "Certified, Secure, and Deployment-Friendly"