# RingCentral Events (formerly Hopin) Brand Voice

> Professional, community-focused, and high-impact.

## Positioning
RingCentral Events is an all-in-one virtual event platform for marketing teams and businesses. It enables organizations to host engaging, studio-quality video experiences that build community and drive business growth.

## Voice principles
*   **Action-Oriented:** Uses strong verbs like "Power," "Build," and "Run" to emphasize results.
*   **Community-Centric:** Focuses on the human element of technology through terms like "Authentic connection" and "Global interaction."
*   **Professional and Scalable:** Maintains a sophisticated tone that appeals to "innovative marketing teams" and global enterprises.
*   **Direct:** Uses short, punchy sentences to convey value quickly without fluff.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold and authoritative. Focuses on the transition and the core value proposition. |
| Feature Lists | Descriptive and functional. Uses clear labels like "Custom Branding" and "Event Venues." |
| Social Proof | Validating and prestigious. Highlights trust from innovative global brands. |
| Call to Action | Direct and accessible. Uses standard professional phrases like "Contact Sales." |

## Lexicon
- **Use:** Engaging, authentic connection, power your business, studio-quality, global interaction, innovative, lasting impression.
- **Avoid:** "Webinar" (uses "Event experiences"), "Cheap" (uses "Value"), "Basic" (uses "Custom").

## Messaging do's and don'ts
*   **Do:** Emphasize the connection between people and business growth.
*   **Do:** Use "studio-quality" when referring to video or production.
*   **Do:** Mention the transition from Hopin to ensure brand continuity.
*   **Don't:** Use overly technical jargon about codecs or latency; focus on the "experience."
*   **Don't:** Focus solely on the technology; always tie it back to the "audience" or "community."
*   **Don't:** Use passive voice; keep the brand as the enabler of action.

## Evidence
*   "Connect people. Build community. Power your business."
*   "Run engaging event experiences that reflect your brand."
*   "Trusted by the world's most innovative marketing teams."
*   "Authentic connection... at the heart of RingCentral Events."