# Crowdz Brand Voice

> A direct, data-driven, and authoritative guide that emphasizes high payouts and operational speed.

## Positioning
Crowdz serves as an informative hub and aggregator for online lottery enthusiasts, focusing on ranking top platforms and highlighting specific financial incentives like commission rates and payout maximums.

## Voice principles
- **Quantitative:** Focuses heavily on specific numbers, percentages, and baht amounts to prove value.
- **Direct:** Uses short, declarative sentences that get straight to the point without flowery metaphors.
- **Informative:** Functions as a directory or manual, categorizing information into clear lists and types.
- **Reliable:** Emphasizes trust through phrases like "pay real" (จ่ายจริง) and "reliable" (เชื่อถือได้).

## Tone by context
| Context | Tone |
|---|---|
| Platform Reviews | Objective and comparative, focusing on unique selling points of each site. |
| Financial Incentives | Bold and promotional, highlighting maximum rewards and low entry barriers. |
| Technical Features | Efficient and modern, stressing speed and multi-device compatibility. |

## Lexicon
- **Use:** จ่ายจริง (Pay real/Actual payout), ครบวงจร (Comprehensive/Full service), ทันสมัย (Modern), อัตราจ่ายสูงสุด (Highest payout rate), ระบบแนะนำเพื่อน (Referral system).
- **Avoid:** Not evident from captured copy (likely avoids vague promises without specific numbers).

## Messaging do's and don'ts
- **Do:** Mention specific minimum deposit amounts (e.g., 20 Baht).
- **Do:** Use specific timeframes for transactions (e.g., 30 seconds).
- **Do:** Categorize lotteries clearly (Thai Government, Foreign, Stocks, Yi-Ki).
- **Don't:** Use ambiguous language regarding payouts; always state the maximum possible limit.
- **Don't:** Use complex jargon; keep the focus on the ease of starting (เริ่มซื้อได้ง่าย).

## Evidence
- "ระบบทันสมัย ฝากถอนไวใน 30 วินาที" (Modern system, deposit/withdraw in 30 seconds).
- "หวยชุดที่มีอัตราจ่ายสูงสุด 120,000 บาท" (Set lottery with max payout of 120,000 Baht).
- "10 เว็บซื้อหวยออนไลน์ จ่ายจริง เชื่อถือได้" (10 online lottery sites, pay real, reliable).
- "เริ่มฝากเงินขั้นต่ำเพียง 20 บาท" (Start deposit at only 20 Baht).