# Corum Digital Brand Voice

> Professional, authoritative, and enterprise-focused, emphasizing long-standing expertise and technical security.

## Positioning
Corum Digital is a technology corporation providing cloud-based enterprise communication and digital signage solutions. It positions itself as a parent organization for specialized brands that solve real-world communication challenges for large-scale institutions.

## Voice principles
*   **Authoritative:** Uses formal language and industry certifications to establish trust and leadership.
*   **Legacy-driven:** Frequently references its history (since 1986) to signal stability and experience.
*   **Technical:** Employs precise terminology regarding security, infrastructure, and hardware specifications.
*   **Empowering:** Focuses on the end result for the client, specifically the ability to engage, educate, and empower audiences.

## Tone by context
| Context | Tone |
|---|---|
| Corporate/PR | Formal, objective, and focused on compliance and industry recognition. |
| Product Descriptions | Solution-oriented, highlighting reliability and turn-key functionality. |
| Executive Quotes | Passionate but professional, emphasizing the human talent behind the tech. |

## Lexicon
*   **Use:** Revolutionizing, enterprise-grade, turn-key, infrastructure, innovation leader, cloud-based, mission-critical, unwavering focus.
*   **Avoid:** "Simple" (use "convenient" or "reliable"), "Cheap", "Startup", "Disrupting" (use "Revolutionizing").

## Messaging do's and don'ts
*   **Do:** Mention SOC 2 Type II and security standards to reinforce reliability.
*   **Do:** Use title case for major value propositions (e.g., Engage, Educate, And Empower).
*   **Do:** Highlight that solutions are developed and supported in-house.
*   **Don't:** Use overly casual language or slang.
*   **Don't:** Focus on small-scale applications; keep the focus on "Enterprise" and "Global" scale.
*   **Don't:** Refer to products as just "software"; use "technologies" or "enterprise solutions."

## Evidence
*   "Revolutionizing communication since 1986"
*   "Corum Digital Achieves SOC 2 Type II Security Certification"
*   "Technologies that power enterprise solutions"
*   "Engage, Educate And Empower Your Audience"
*   "Turn-Key technologies that solve real world communication challenges"