# CoreDial Brand Voice

> Functional, transitional, and reassuringly corporate.

## Positioning
CoreDial is a legacy communications platform for voice, video, and messaging that has been fully integrated into the SkySwitch brand. It serves existing partners and customers by providing continuity of support and technical services during a brand transition.

## Voice principles
* **Transitional:** Focuses on the shift from the old brand to the new parent company.
* **Direct:** Uses clear, functional language to direct users to support channels and portals.
* **Supportive:** Employs a helpful, "here for you" stance to reduce friction for long-term customers.
* **Technical:** Utilizes industry-standard terminology (LNP, Ticketing, Porting) without unnecessary flourish.

## Tone by context
| Context | Tone |
|---|---|
| Brand Announcement | Formal and definitive. Focuses on the "fully integrated" status. |
| Customer Support | Instructional and accessible. Provides clear paths for contact. |
| FAQ | Reassuring and proactive. Addresses common anxieties regarding change. |

## Lexicon
- **Use:** Fully integrated, NextGen, collaboration, partner success, ticketing portal, here for you.
- **Avoid:** Merged, acquired (unless answering specific acquisition FAQs), discontinued, shut down.

## Messaging do's and don'ts
* **Do:** Emphasize that services are "now integrated" rather than gone.
* **Do:** Use the parent company name (SkySwitch) as the primary authority.
* **Do:** Provide specific contact options (Opt 2, Opt 4) to ensure efficiency.
* **Don't:** Use overly emotional language; keep the focus on utility and service continuity.
* **Don't:** Leave the user wondering about the status of their legacy credentials or portals.

## Evidence
* "CoreDial is fully integrated under SkySwitch"
* "NextGen voice, video, messaging and collaboration"
* "SkySwitch is here for you."
* "If you are a former CoreDial customer and need support please use the following contact information"
* "CD Ticketing Portal"